Moles are Good

No matter what sort of business you are in it is astronomically advantageous to have designated people within your client's organization that enjoy talking smack about their company. Quite often they are the ones most dissatisfied with their job or their boss. These folks (moles) offer a wealth of information that you would not likely get otherwise.

For example, you are thinking of proposing a relatively expensive new product to a client you've had for years. Sure, you can simply call her/him and suggest said product but if this person is having an off day your proposal could be doomed before the details leave your lips.

A mole on the other hand offers insider information that can help you decide when to strike.

For example, I recently discussed a product with a mole at Company X. I told her that I wanted to pitch this product to her boss. She thought the product would be a good fit but proceeded to tell me that today was not the day to do it. She stated that her asshole boss "her words" was throwing a tantrum over the fact that his wife was leaving him and taking his dog and that he lost $100,000 on a bad marketing idea. He was swearing and slamming things for hours.

I waited a few weeks and eventually proposed and sold the idea. Had I approached him that day he probably would have called me a fuckwad and hung up the phone.

Moles are good, moles are great. Establish your mole network and you'll increase your chances of keeping your clients 10 fold.

Intro...

Welcome all,

This blog has been created to exploit the ongoing struggle of two business dudes who - like the great Atlantic Salmon - appear on the surface to be destined to a life of upstream peregrination.

Join us as we finesse our way around financial hazards and roadblocks in our never ending search for the recipe that will lead us to the bounty so tenaciously guarded by the gods of Mount ChaChing.

We'll be sure to chronicle our progress and bless you with anecdotes and cautions as we forge our way through the mystery.

And hey, if you are out there making a go at it to we'd love to hear about your thoughts, struggles and dreams as well... so don't be shy, post something!

For those who remain with us until we've taken what is rightfully ours -- a round of beer awaits you. Cheers!

The Idea Guys